Bethany C. Meyers, founder of the be.come project, is a fitness and lifestyle entrepreneur based out of New York City. By shifting the focus from how we look to how we feel, Meyers’ inspiring approach to wellness is helping to redefine the intention for why we move. As their online presence has grown, Bethany’s community has evolved from a group of fitness enthusiasts to a powerful collective of individuals who are bold enough to give beauty standards the send-off it deserve.