Seth Goldman is cofounder of JUST ICE TEA, a line of organic and fair trade bottled tea that’s Just Sweet Enough®. Seth and his cofounder, celebrity chef Spike Mendelsohn, are also cofounders of PLNT Burger, a plant-based quick-serve restaurant that offers burgers, fries, and soft- serve. 

Seth is also the cofounder of Honest Tea and chairman of the board of Beyond Meat. In 2023, he took on a new role as chairman of the Mission Guardians for Tony’s Chocolonely, an international chocolate company committed to creating an exploitation-free supply chain. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America’s CEO of the Year, and EARTHDAY.ORG’s Climate Visionary of the year. 

He is a graduate of Harvard College (1987) and the Yale School of Management (1995). Seth and his Honest Tea cofounder, Barry Nalebuff, are the authors of the New York Times best-selling comic book, Mission in a Bottle. The book tells the story of the creation of Honest Tea and its sale to The Coca-Cola Company.